xyz/
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●  BRAND / V1.0 / 2026.05

The xyz/
brand kit.

A precise, monochromatic system for an embedded talent sourcing agency. Geist for type, one accent for signal, no decoration that doesn’t earn its place.

NAMESPACExyz/
CATEGORYRecruiting · Services
THEMELight · monochromatic
ACCENT#EF6F2E
01LOGO

Wordmark.

The slash / is not punctuation. It’s the mark, a directory separator that signals system, namespace, and continuation. Always lowercase. Never set in italic.

PRIMARY · LIGHT xyz/
INVERSE · DARK xyz/
ACCENT · OVER ORANGE xyz/
MONOGRAM · LIGHT x/
MONOGRAM · DARK x/
CLEARSPACE · 1× CAP HEIGHT
xyz/
02COLOR

A near-monochrome system.

Six neutrals do the structural work. One accent, Code Orange, is reserved for status, ‘NEW’, the slash, and live agent signal. If everything is highlighted, nothing is.

Factory Black
#020202--factory-black
Primary text. Active nav. Critical UI.
Factory Light Gray
#EEEEEE--factory-light-gray
Page background. Default surface.
Faded Silver
#FAFAFA--faded-silver
Cards. Subtle elevation.
Cool Gray
#B8B3B0--cool-gray
Borders. Inactive outlines.
Graphite
#3D3A39--graphite
Secondary text. Strong borders.
Ash Gray
#A49D9A--ash-gray
Warm interactive borders.
Code Orange
#EF6F2E--code-orange
Accent. NEW, status, the slash.
- reserved -
n/a-
Do not introduce additional hues without review.
03TYPE

Geist, set tightly.

Two faces: Geist for everything, Geist Mono for code, labels, and metadata. Negative tracking on display sizes is non-negotiable.

Display Geist · 60 / 60
tracking −2.88px
● headline only
Hire faster. Decide sharper.
Heading LG Geist · 48 / 1.2
tracking −2.3px
A pipeline that runs itself.
Heading Geist · 24 / 1.2
Section heading set in Geist 24.
Subheading Geist · 18 / 1.2
Subheading line that sits between the title and the body.
Body Geist · 16 / 1.5
xyz/ embeds senior sourcers into your TA team. We build pipelines, qualify candidates, and hand them to your recruiters. Flat monthly, month-to-month, no per-hire fees.
Body sm Geist · 14 / 1.5
Smaller body for dense lists, footnotes, and table cells.
Mono Geist Mono · 16 / 1.5
tracking −0.02em
› 4 sourcers · 38 phone screens · 12 shortlisted this week
Caption Geist Mono · 12 / 1.5
tracking −0.24px
CAPTION · METADATA · TIMESTAMPS · NEW BADGE
04COMPONENTS

A small parts bin.

Every component reads as architecture, not decoration. Square corners on chrome, 4–6px on interactive elements, no shadows.

Buttons

Badges

NEW Pipeline live 100+ partners SOC 2 type II

Code input

›kickoff scheduled · acme · staff infra eng
›4 candidates shortlisted · ready for review ● NEW

Form

Feature card

/01SOURCING
Senior sourcers, plugged in.
A dedicated sourcing team building pipelines for your hardest roles. Personalized outreach, hand-qualified candidates, ATS-native delivery.

Status row

● A. Lin · staff-engphone-screened
● M. Patel · staff-engshortlisted
○ R. Vance · sr-beoutreach sent
05SPACING · SHAPE

4px grid. Square chrome.

Headers and full-bleed surfaces sit at 0px radius. Cards step up to 6px. Buttons and inputs land at 4px. Comfortable density throughout.

--spacing-4
--spacing-8
--spacing-12
--spacing-16
--spacing-24
--spacing-32
--spacing-48
--spacing-64
--spacing-80
--spacing-120
0HEADER
4BUTTON
6CARD
8SHEET
SECTION GAP · 72px
CARD PADDING · 16px
ELEMENT GAP · 4px (base unit)
06VOICE

Engineering-precise.

Speak like a senior recruiter who respects the hiring manager’s time. Verbs forward. Numbers when you have them. No “unleash,” no “transform,” no jargon that wouldn’t survive a kickoff call.

●DO
  • “Senior sourcers, embedded. 100+ partners. 412 hires in 2025.”
  • “We plug into your TA team. ATS, hiring manager reviews, weekly cadence.”
  • “One sourcer or five. Flat monthly. Cancel anytime.”
  • Use Geist Mono for any number, ID, timestamp, or req.
○DON’T
  • “Unleash the power of AI to revolutionize your hiring journey.”
  • “We help you find the perfect candidate, faster than ever.”
  • “Reach out and connect with top-tier talent today!”
  • Use exclamation marks. Use emoji. Use “unlock”, “seamless”, “game-changing”.